Real Estate Smart cover KINDLE

Real Estate Smart Available for Sale

By | Buyers, Listing Agents, Listing Presentation, Listings, marketing, New Agents, Sellers | No Comments

Every home buyer and shopper will be amazed what little things about your house make a big difference in your life!  Did you know…

– …The presence of one item on your street can make your children significantly safer?

– …Which sex has a much more difficult time dealing with “clutter?”

– …What it costs to maintain your home, per foot?

These are the first of many interesting topics covered in

Real Estate Smart:

What Your House Does To Your Life, And Why You Should Know About It.

Coming soon in Kindle and Audible, available for purchase at: Amazon.

Small Space Cosmetic Updates

By | Listing Agents, Listing Presentation, Listings, marketing, Sellers | No Comments

We just had a chance to do a small space cosmetic update — we really like small living spaces, for there ease of lifestyle.  What’s just as cool, you can really freshen them up on a small budget.  Granted, the photos of “after” here go a long ways to showing improvement, but it feels that way inside too.

We did a bit of research on what makes small places bigger, and also brighter.  The former because we grow to rue being inside in the winter in Seattle come about February.  Enjoy!

 

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Non-Work for Great Work

By | Listing Agents, Listing Presentation, Listings, marketing, New Agents, Sellers | No Comments

For vacations that bring you back more refreshed, positive, productive, and happier than ever at work, the Grand Canyon has blown my mind.  Having recently gotten back, here is my updated list of adventures of a lifetime, in order, if you are looking for an experience that will change your life.

  1.  Raft Grand Canyon*
  2. Trek Machu Picchu
  3. Standup Paddle Maui to Lanai (Downwinding)
  4. Climbing Mt. Rainier
  5. Night time surfing, Santa Barbara, CA
  6. Kings Canyon National Park, CA (winter hiking, also Sequoia National Park)
  7. Climbing Aconcagua, Argentina (with wine tour)
  8. Open water commercial fishing, Alaska
  9. Standup Paddle Sea of Cortez, Baja, Mexico
  10. Amazonia raft, trek, bike, Ecuador (do not do the Shaman cleansing)
  11. Hike Yosemite, including Half Dome
  12. Standup Paddle Hood River, OR (multi-days, both sides of river)
  13. Trek Rogue River Valley
  14. Wildlife rehabilitation, Midway Atoll, National Wildlife Refuge, Hawaii
  15. Na Pali Coast hike, Kauai, Hawaii
  16. Bike Napa Valley

You can’t lose with any of these, and, I wouldn’t wait a day longer to book one!

Photo – Margie Miller, 2015, Grand Canyon

*I just took this one, so, to some degree, the jury is still out!

 

 

 

 

The Golden Handoff by Nick Krautter_Cover

New Book Review – The Golden Handoff: How to Buy and Sell a Real Estate Agent’s Business

By | Agents, Listing Agents, Listing Presentation, Listings, marketing, New Agents | No Comments

This is the first real estate agent/sales/business book I have picked up and thought:

“This is a truly novel concept.”

There are some great ones out there, suggested both in my book, and in my media.  But the entire topic of this book has not been covered yet.  More impressively, I thought the idea was a “unicorn;” I didn’t think the concept itself was possible to successfully execute (honestly, before this book I flat out scoffed at the idea).  Now, I am revisiting my business plan in perfect time for the 2016 selling season.

The concept, handing off or annexing someone else’s real estate business, is obviously attractive for both parties:  “If you retire, I take your customers, and I pay you a referral.”  In practice, though, the customer, the most important part of the business, can decide not to participate!

I am excited to have a handbook for something I haven’t done, which this author has, which offers real income results.  I am also ecstatic to have it early in my career (mid-thirties), so I can game plan this strategy moving forward.

Additionally, though the real estate market is hot currently, this won’t last.  The next time we have a market disruption, the attrition rates, sadly, will be very high.  This has me thinking about how to best leverage the great work, time, and energy of others into success for customers, and, myself.

Without spewing hyperbole, which this book doesn’t, the concept, writing, design, flow, and usability of this book all score “A’s.”  Maybe I will have Nick Krautter, the author, take over my business someday.  I recommend this book as one of the five “must reads” in modern real estate literature.  Enjoy!

Author Site: www.goldenhandoff.com

Buy on Amazon.

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What is my Competitive Advantage?(!)

By | Agents, Listing Agents, Listing Presentation, Listings, marketing, New Agents | No Comments

What’s wonderful about writing, blogging, and/or journaling, is that it forces you, amongst other things, to consider clear answers for yourself — After working on the topic of competitive advantages (http://mattcparker.com/2015/08/what-is-a-competitive-advantage/), I had to think, well, what is my true competitive advantage?  What can I really show a customer that other people can’t/don’t attempt to offer?  Why should they really use me?

The answer is a function of what I look for in people I do business with, and, I think, what a lot of people look for:

SOMEONE WHO LISTENS

Nothing turns me off more, when I am shopping for a service, than someone who is not focused on truly listening to me with the intent of understanding me.  They might be giving me lip service.  Maybe they interrupt our conversation to use their phone.  Maybe I can hear them typing emails while they chat with me on the phone.  All of these immediately raise my guard to hiring someone.

HOW DO I SHOW PEOPLE I CARE, TRULY CARE, through listening?

  1.  I never use or answer my phone during meetings.
  2. I ask multiple clarifying questions (to the customer – “Can you please explain what you mean by ‘quick sale?’ How ‘quick’ is ‘quick’ to you?”)
  3. I show respect for their concerns, no matter how “weird” their concerns are.

The end result, from these and other factors, is that people feel, and truly are, cared about.  This is simply what I look for in my service providers!  Does this person listen to me, understand what I am saying, and incorporate it into what they are trying to sell me?

What’s amazing about listening is that it is a free competitive advantage.  It does not require paid advertisements, comprehensive understanding of complicated technology, or inclusion in seemingly elite social groups.  Yes, it’s important to be in tune with the reality of how your marketplace works.  But, this is less important to the customer than hiring someone that understands their distinct emotions and needs.

Good luck!